Sponsored Athletes

Meet our 2026 athletes

Real racers fuelling real seasons on No Nonsense. Here's who carried the bottle this year.

Hometown athlete

Ethan Peters

Ultramarathon & skimo · Fernie, BC

Eight years racing and holder of the Canadian Death Race course record. Data analyst by day; ski tourer and mountain biker the rest of the time.

@run__ethan

Sara Frangos

Gravel, XC-Marathon & cyclocross · Guelph, ON

National-level off-road racer originally from Canmore. Won BWR BC in 2024 and took 2nd at XCM Nationals. Also a PhD researcher and youth MTB coach.

@sara_frangos

Olivier Caron

Triathlon (70.3) · Montreal, QC

Broke 4:30 at IRONMAN 70.3 New York, finishing 5th in his age group and qualifying for 70.3 Worlds. Off the bike, you'll find him backcountry snowmobiling.

@olicarrron

Want to be a 2027 NNN athlete?

We're a small, BC-based crew, and our athlete program reflects that: a handful of people, chosen carefully, who genuinely use our stuff. We're not chasing the biggest follower count. We're looking for athletes who move the needle where it counts: on the start line, in the shop and in their local scene.

You don't need to be a pro to apply. If you take your racing seriously and you're savvy with media and tech, we may be a great fit.

Serious about racingYou train with purpose and race to compete, whether that's for the podium or your age group. Fuelling matters to you because you're out there long enough for it to matter.

Connected in the industryMaybe you work at a bike shop, run shop or gear store, coach, or have a direct line to the people who do. The best word-of-mouth we get starts behind a counter.

Plugged into your communityYou're the person other athletes ask about training, gear and fuelling: club rides, run groups, race weekends. When you recommend something, people listen.

Savvy with mediaYou can shoot, write or edit content we'd actually want to share: race-day photos, short videos, honest reviews. Good content is one of the most valuable things you can bring us.

In return, our athletes fuel their season on us, with free product to train and race on. Sound like you? Tell us about yourself below. We review applications each fall for the following season.

Thanks — your application is in. We'll be in touch once we review 2027 submissions.